Academic startup, which has transformed itself into a global corporation, becoming at the same time one of the most innovative companies in the world to have a great impact on our lives. This is Google created the best search engine and the most popular operating system for mobile devices. This is Google made digital maps of the whole world and then photographed it. This is Google has given millions of native video-makers YouTube, Gmail not even to mention.
Google is an enterprise that provides its employees with the ideal working conditions, but it is extremely difficult to work with them - it only employs geniuses! (Yes it's true).
In his fascinating book, Eric Schmidt and Jonathan Rosenberg describe the success of this remarkable company - it turns out that it was not only the genius of the founders - Larry Page and Sergey Brin, but - among other things - Work and a unique approach to hiring employees and job planning.
What is the difference between Google and other companies? What is his phenomenon? How to use the methods developed in this company to develop your own startup?